Business Simulation Exercise Brainwave
Exercise Brainwave a competency based business simulation that involves participants in managing a range of events that take place in “Blakedown” a residential training centre. The activity is dynamic and presents a range of realistic challenges and difficult decisions that many businesses face in the current economic climate. Change and uncertainty can impact organisations and people in many unexpected ways. Exercise Brainwave provides an opportunity for participants to demonstrate and develop their ability to manage a range of behaviours and presents opportunities that if exploited with a little entrepreneurial thinking can produce sustainable business opportunities.
Exercise Brainwave is not a computer simulated activity. What makes this business simulation so realistic very quickly is the live nature of the events. Participants will receive unexpected enquiries from customers both via the telephone and in the post. Post is distributed by the obnoxious Patty Potts who cannot be separated from her IPod and despite a healthy addiction to chewing gum never allows her mouth to become so congested that she cannot spread malicious gossip and rumour.
The activity ends with a management meeting which enables participants to reveal their proposals to overcome the issues facing the centre and take decisions that will impact the future direction and profitability of the organisation.
Characteristics of the roles
The activity has been designed to accommodate a group of 10-13 participants who form the senior and operational management team at the centre. Each manager has a unique management style and each manager is driven by well developed beliefs about the future direction of Blakedown.
It is not expected or required that participants have prior knowledge of the specialism of their role or, for that matter, that they have knowledge of how to run a residential training facility. Every manager is required to manage people and situations; and, whatever the scenario, the general principles involved are exactly the same.
The Blakedown Centre was founded in 1997 by the present Managing Director. From small beginnings, the company swiftly earned a good reputation as a residential training facility, available for hire to any organization seeking an ‘all-in’ residential venue at which it could engage in its own training activities.
The company took advantage of the slump in the property market by leasing a much larger, virtually custom-designed premises, which also enabled it to offer a ‘conference venue’ facility. However, some six months later, it became evident that Blakedown was not immune to the overall effects of the prolonged recession and, in a fairly desperate effort to attract custom, it reduced its charges by a considerable amount.
At this point, it should be mentioned that, right from the outset and as a matter of policy, the company’s charges had always been pitched higher than those of its competitors, and this fact was stressed in its publicity which explained that, in return, it provided a ‘blue chip’ service which, in terms of quality, was second to none. Since, at the time of the reduction in charges, the directors accepted the Managing Director’s argument that Blakedown’s standards of service should, nevertheless, remain unchanged, there followed an extremely fraught period when the company incurred very significant trading losses.
Then, some three months ago and at the Managing Director’s instigation, a last-ditch decision was taken which virtually transformed the company’s fortunes; namely, that in addition to offering residential training accommodation and the conference facility for hire, Blakedown should market its own programme of residential training courses.
Applications of Exercise Brainwave
Exercise Brainwave provides opportunities for participants to transfer learning following a programme of management development. The activity is useful for supervisors to experience and develop an understanding of the issues facing senior management and for managers to experience demonstration of a range of competencies required to progress to the next level in the hierarchy; Exercise Brainwave can also be used as tool to aid assessment of performance during recruitment, assessment and development centres.
Meet the Management Team
A basic profile of the Brainwave team is provided below. Participants are provided with a comprehensive profile to describe the role and their attitudes towards the issues they face in the role.