“Learn to Forget”
Yes, that’s right; learn to forget about established ways of doing things, learn to forget about established competencies, when these practices and behaviours no longer meet customers’ needs or cannot be exploited any further then they cease to provide a competitive, advantage, continuing to adhere to these exhausted competences will lead you into a “competence trap” and that is a hole that we need to avoid on our route to the future
So, let’s do a little route planning, because the drivers need to understand the landscape.
Identifying the drivers that impact your business and visualising how to overcome the potential road blocks made up of custom practice and habits that may slow us down on the journey is essential. A little creative thinking will help to challenge assumptions and enable us to find new routes through the territory. With direction established we have defined strategic intent.
Time to optimise our assets for the journey.
Assets fall into 3 categories: Competencies, Capability, and Resources.
If competencies are not reviewed and renewed, then customers will move away from the solutions offered yesterday toward better solutions offered by new competitors. Identifying new competencies that will support us through our journey and enable us to reach our destination is essential.
Do we have the capability required for the journey? Will we achieve the journey efficiently with existing products processes, and people? (Capabilities). Will we outperform the competition on route with our agility and the speed of our collective response to customer needs? Or will we disintegrate if presented with a breakdown on route? Are our departments integrated, can they share the vehicle or will they behave as if they are in separate vehicles? This strategic alignment or positioning of business functions and relationships is the key to the success of our journey.
Bit of a Stretch
This is where we are now>>>>>>>>>>>>>>>>>>>>>>>>>>>This is our destination
This journey may be a bit of a stretch with our existing outlook and utilisation of resource, and it’s not a case of simply working harder what is required are new ideas. So, now is the time to forget some of those old-established habits, and consider how our competencies, capabilities, and resources can be optimised on route. Our competencies will be ineffective if not backed by the systems and processes required. We need technology, physical systems, and the willingness to share knowledge to know how to get the most out of these assets.
If it’s time for you to get onto strategic straights, take a leap of faith and avoid the terminal dive with our Business and Strategy Development Courses