Offering feedback to unsuccessful candidates who have attended for interview is considered best practice in recruitment and selection. It places a value on those who have shown an interest in working at your organisation and have made a commitment to both apply and attend for an interview.
The Three R’s Recruitment, Retention and Reputation
In the past, prospective employees joined an organisation to gain an income or experience. Now, candidates are not only looking for a job, but a career. In order to attract and retain talent, organizations must enhance their value proposition by increasing their reputation as “the place to work” in the communities in which they operate.
Now, more than ever, organizations have a opportunity to strengthen their brand through their recruitment activity. An organization’s reputation is crucial when thinking about joining. The proactive organizations focus on branding through quality products and services, strong values that matter to employees, such as corporate responsibility initiatives, to attract high potential employees and ensure the strength managerial talent.
It’s essential that following a recruitment interview the applicants maintain a favourable view of your organisation, remember that applicants and their families may be your customers as well as potential employees, so it makes business sense to be fair and courteous
Also, there may be future job vacancies for which the candidate would be suitable and for which you would wish them to apply. Failure to get one job does not necessarily mean unsuitability for other jobs with the organisation.
“Vodafone sees every candidate as an actual or potential customer. If a company values its brand, it will consider all the things that people will remember about it”
Using Recruitment Agencies
There are a variety of recruitment attraction methods available today and yet there still remains a demand for recruitment agencies to assist employers to attract and recruit key personnel to their organisations. Selecting the right agency and developing a strong relationship is essential to ensure that the agency has the ability to act as an extension of your brand.
To ensure market reputation – talk to your network about which agencies they are using and seek candidate or client testimonials from your chosen supplier.